“I don’t want to get to the end of my life and find that I have just lived the length of it. I want to have lived the width of it as well.”

— Diane Ackerman

I am a writer, editor, designer and daydreamer.

I believe in two truths: that the right words make all the difference, and making a difference is all that matters.

GenCell is a global leader in hydrogen and ammonia fuel cell energy. They are leading the charge in sustainable energy products including EV power stations, mission-critical backup power, and self-generating off-grid energy.
I worked closely with GenCell's CEO Rami Reshef and his team to write complete website copy for their rebrand. The project required diving into the science behind hydrogen and ammonia fuel cell technology and then distilling it into clear and captivating copy. This international project was a fusion of culture, clean energy, and a vibrant hope for the future.
Tel Aviv, Israel

Rejouice is a venture firm and digital agency that transforms founders' visions into truly remarkable brands including Rivian, Oura Ring, and many more.
Since 2022, I have collaborated with Rejouice and their clients on copywriting projects ranging from editing brand strategy decks to writing new copy for 50+ pages of a website. In addition to writing Rejouice's own website copy, my most recent project was a copywriting collaboration with clean energy company Moxion for their rebrand and new website.
Paris & San Diego

For 50 years, American Rivers has been a leader in protecting and restoring rivers throughout the country. Their practical, inclusive approach starts with collaboration and delivers results that improve people’s lives. (And the health of the environment too.)
This year-long project involved a review of over a dozen peer-reviewed scientific journal articles regarding the importance of watershed health to wildlife, and building website copy based on their collective results. This project highlighted individual species case studies as well as multi-level approaches to protection and conservation.
Washington DC

Noovo designs & builds off-grid camper vans with the comfort and the aesthetic of a real home, for people to live and adventure without compromise. They passionately build the highest quality vans and continue to progress the possibilities of the industry.
I have worked as Noovo's copywriter since 2022 creating web content, blogs, website copy, and more. From client interviews to international van gatherings, I help showcase the quality of their products and all that #vanlife has to offer.
Las Vegas, NV